Brands have an unsurmountable power nowadays. Start from the brands with highly established reputations to those who use very clever ideas for advertising, our market is strongly separated between branded companies and ‘regular companies’.
Brands declare values and use advertising to promote them, and some of them are known for so long now, everyone in the world recognizes them. Such brand is Coca-Cola.
Coca-Cola combines the power of tradition and of modern technology. Their commercials are highly popular and their product is sold in almost every corner of the world. As a matter of fact, this brand has become so popular, people stopped looking at the reason and value of the consumption. Instead of checking the healthiest option, the customer will go for the popular one. It is the sad story of today.
Branding is very powerful. It is powerful to such extent that people will knowingly consume a product they know is not healthy or good for them. Even if there is a better product at a lower price on the market, they will aim to get the one that is popular. If a company knows how to advertise its products cleverly, people will follow.
When you think about it, this is very diminishing and offending for the customer. The advertising agencies, marketers and society itself has pre-determined choices for people. This is why when you enter a store you opt for a Coca-Cola instead of the next similar product, even if the latter is tastier or healthier.
There isn’t a very specific reason why one would choose Coca-Cola over other beverages, like Pepsi. However, the advertising power is so grand, a consumer seems to forget how dangerous and harmful Coca-Cola is to his health. The truth is, Coca-Cola is one of the least healthy beverages sold on this market. At the same time, it is one of the most sold items.
Now that I’ve established why people buy and drink Coca-Cola, it is time to see what this product brings with its consumption. We are all well aware that Coca-Cola contains sugar and caffeine, and grand quantities of it.  If consumed on a regular and uncontrolled basis, this can lead to many health issues. With over 1.8 billion bottles of the beverage sold on the daily basis around the world, the damage it does to the health of people is hard to pin down. Consuming too much of it increases the risk of diabetes and is closely linked to obesity. But, if consumed daily, it can cause irreparable health issues to the consumer.
Besides, the Coca-Cola contains an artificial sweetener called Aspartame. This is not sugar. So, when a person believes he is purchasing and consuming a healthy Coca-Cola without added sugar, they are very wrong. Aspartame is known to be more harmful than the regular sugar, and some countries are known to add this in the Coca-Cola product.  This ingredient is very harmful, especially when consumed by children. It is known to cause obesity and diseases that include even cancer. Still, the U.S Food and Drug Administration and health organizations believe it is safe for consumption.
According to the Centers for Disease Control and Prevention, a sugary beverage is consumed on regular basis by half of the world population, i.e. every day. A regular soda can contain approximately 10 teaspoons of sugar, while the total recommended consumption is maximum six teaspoons per day. In other words, when you drink a can of Coca-Cola, you are instantly exceeding the recommended dosage 1.5 times.
The Harvard School of Public Health says that a person who drinks one or two cans of soda each day increases the risk of developing type 2 diabetes by 26%. According to this research, sugary drinks and other consumption of sugar is the cause of 183,000 deaths each year. And these are just the most common effects of consuming Coca-Cola. Drinking this beverage often can cause dental problems like erosion and demineralization, calcium washing out, hypersensitivity and enamel ruination. The chemical substances such as phosphoric acid in the Coca-Cola are very bad for the oral health.
People rarely check the ingredients or examine the effects of consumption of a branded beverage. Since Coca-Cola is one of the oldest and most popular brands known today, the consumption of this beverage is mostly guided by the excellent advertising campaigns. Even those who are well aware of the effects they are exposed to by consuming this product rarely change the habit of drinking Coca-Cola.
This tendency doesn’t only apply to this drink, but Coca-Cola is definitely the most popular sugary soda on a global level, especially among teenagers. Even though we are all aware of the amount of sugar in it and the risks of heart disease, teeth problems, diabetes, and obesity, we still prefer this dink over regular, boring water.
Until we understand the repercussions that come with it, we won’t look at the effects right in the eye.